“I know, let’s use boobs n bums to sell a product.” Cutting Edge. Yeah Man.
“Jewellery is one of those things you either love or hate on a man. We tried our best to rework something that makes a lot of males a little uneasy and turn it into something the dubious could potentially see themselves wearing.”
Apart from being one of the of the most drawn out and nervous sounding USPs ever written, fashion and design company I Love Ugly‘s, ‘best attempt’ to convert jewellery-hating men by having them glance at the cringe-making photos below is so juvenile, lazy and anti-women that it’s hard to comprehend how the boardroom reviewers for this campaign pitch let it pass Go.
Tweet ’em your reaction at @iloveugly
1921 Ad using a woman’s body to sell tire valve caps. Ridiculous to think that would work eh? Poor ad people nearly a hundred years ago – no strategy, creativity, insight or craft. Lucky we’ve come so far.
Source: Wikipedia
