HRV is a NZ home ventilation system. The voice over on this television ad (no longer publicly available to watch) had a “mum” saying, “My days are all about protecting my kids from household dangers like power points, sharp corners and hot water, but some dangers I can’t see, so I use……” Who knew? Power points and sharp corners – I thought it was things like heart disease and domestic violence that were dangerous. And there are so MANY corners in the world!! It will take any Mum a lifetime to protect her children from hot water and all the power points in the world. So good, that an air ventilation system can help with that. Would a ‘Dad’ be as fearful about sharp corners?
Tags: ads, advertising, nz, sexist, TV sexism