AirNZ Fairy
By admin • Images • 19 Oct 2010
No saucy male fairy to appeal to women? That’s a shame.
This is an ad for Air New Zealand’s airpoints club.
Marketing Fairy AirNZ
More recently she was also used in their Twitter visual identity.
And as of August 2012, she’s been upgraded to show off the New Air New Zealand uniform. But she’s still missing her male counterpart………..
So cute! Not!
Tags: ads, advertising, Air New Zealand, AirNZ, blonde, corporation, fairy, marketing, nz, representation women, sexist, sexist advertising, sexual, TV sexism
